Write the requirement in business language
Start with the people and the problem: ecommerce brands, local shops and service providers need to create platform-ready short visuals with a clear CTA because promotions are missed because mobile creatives lack a focused message. A useful project brief should describe the current process before describing technical features.
Section 1: users, roles and real scenarios
List each user group, what information they create, what they can edit, what requires approval and what they can view. Add a typical busy-day scenario and an error-correction scenario.
Section 2: required steps and screens
- Audience and platform
- Opening hook
- Visual scenes
- Caption and subtitles
- Aspect ratio export
Section 3: outputs and acceptance samples
- 9:16 reel
- Cover image
- Ad caption
- Offer cta
Section 4: business rules and exceptions
- Safe text area
- Platform policies
- Price validity
Section 5: technology and delivery
Specify devices, hosting responsibilities, integrations where actually needed, data migration, branding, responsive behavior and any language or print constraints. Do not prescribe a technology solely because another company uses it.
Section 6: testing and sign-off
Each requirement should have a test input, an expected result and the name of an approving stakeholder. Track lead response rate after launch to judge whether the project achieved its intended purpose.
Template request
When asking for a quote, attach sample records or reference materials and request a phased scope with inclusions, exclusions and change management in writing.
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