Write the requirement in business language
Start with the people and the problem: established service firms and B2B companies need to create a credible corporate digital presence because outdated content and slow pages weaken professional presentation. A useful project brief should describe the current process before describing technical features.
Section 1: users, roles and real scenarios
List each user group, what information they create, what they can edit, what requires approval and what they can view. Add a typical busy-day scenario and an error-correction scenario.
Section 2: required steps and screens
- Brand architecture
- Solutions pages
- About and leadership
- Case studies
- Contact conversions
Section 3: outputs and acceptance samples
- Homepage
- Team profiles
- Capability pages
- Contact and analytics
Section 4: business rules and exceptions
- Content ownership
- Accessibility
- Approval workflow
Section 5: technology and delivery
Specify devices, hosting responsibilities, integrations where actually needed, data migration, branding, responsive behavior and any language or print constraints. Do not prescribe a technology solely because another company uses it.
Section 6: testing and sign-off
Each requirement should have a test input, an expected result and the name of an approving stakeholder. Track service enquiries after launch to judge whether the project achieved its intended purpose.
Template request
When asking for a quote, attach sample records or reference materials and request a phased scope with inclusions, exclusions and change management in writing.
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