What determines the quotation?
For business promotion video, the quote should follow actual scope—not a generic per-page or per-screen rate. The starting problem is often that service benefits are not clear in short digital advertisements. Complexity increases when the solution must coordinate more people, controls or integrations.
Core work to estimate
- Target audience
- Script and hook
- Visual references
- Voiceover and music
- Vertical and landscape exports
Optional work that changes budget
Migration of old records, external integrations, advanced permissions, multiple entities, multilingual content, specialized reports, video revisions or custom deployment processes should be listed separately if relevant.
Deliverables to include in a proposal
- 15-30 sec cut
- Reel version
- Captioned version
- Whatsapp creative
Questions to put to a vendor
Costly problems to avoid
- Real claims
- Brand accuracy
- Music rights
How to compare proposals fairly
Ask at least two vendors to price the same scope, examples and support period. Avoid assuming that a very long feature list offers value. Define whether success will be assessed by enquiries per campaign or by another measurable outcome.
A written project brief and a demonstration are more useful than claims such as 'best' or guaranteed results.
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