Write the requirement in business language
Start with the people and the problem: manufacturers, real estate businesses and service firms need to turn product and company information into structured collateral because prospects receive inconsistent price and service descriptions. A useful project brief should describe the current process before describing technical features.
Section 1: users, roles and real scenarios
List each user group, what information they create, what they can edit, what requires approval and what they can view. Add a typical busy-day scenario and an error-correction scenario.
Section 2: required steps and screens
- Audience and content
- Section hierarchy
- Photos and specs
- Print layout
- Pdf proof
Section 3: outputs and acceptance samples
- Print-ready pdf
- Digital brochure
- Cover design
- Editable content list
Section 4: business rules and exceptions
- Photo rights
- Spec accuracy
- Bleed and margins
Section 5: technology and delivery
Specify devices, hosting responsibilities, integrations where actually needed, data migration, branding, responsive behavior and any language or print constraints. Do not prescribe a technology solely because another company uses it.
Section 6: testing and sign-off
Each requirement should have a test input, an expected result and the name of an approving stakeholder. Track qualified brochure enquiries after launch to judge whether the project achieved its intended purpose.
Template request
When asking for a quote, attach sample records or reference materials and request a phased scope with inclusions, exclusions and change management in writing.
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