What determines the quotation?
For ai promotion video, the quote should follow actual scope—not a generic per-page or per-screen rate. The starting problem is often that shooting every variation is costly and slow. Complexity increases when the solution must coordinate more people, controls or integrations.
Core work to estimate
- Creative brief
- Script and scene list
- Ai image/video review
- Voiceover
- Brand quality checks
Optional work that changes budget
Migration of old records, external integrations, advanced permissions, multiple entities, multilingual content, specialized reports, video revisions or custom deployment processes should be listed separately if relevant.
Deliverables to include in a proposal
- Vertical reel
- Subtitle version
- Thumbnail
- Source brief
Questions to put to a vendor
Costly problems to avoid
- Image authenticity
- Consent
- Unrealistic promises
How to compare proposals fairly
Ask at least two vendors to price the same scope, examples and support period. Avoid assuming that a very long feature list offers value. Define whether success will be assessed by creative testing speed or by another measurable outcome.
A written project brief and a demonstration are more useful than claims such as 'best' or guaranteed results.
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